The Riverbed Blog (testing)

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Posts Tagged ‘cost savings’

Bandwidth Confessionals

Posted by riverbedtest on August 31, 2011

Hello Riverbed followers…my name is Sabrina and I just recently joined the Riverbed blogging team. I am a business development rep, as part of the corporate sales team, in San Francisco. My day consists of calling prospective customers and uncovering opportunities for our regional sales managers in the Southeast region (I'm that person who calls and interrupts your workday to find out if you are interested in Riverbed's solutions).  I'm very excited to be contributing to our blog and hope you will enjoy my perspective and insights. Now, without further ado, my first post…


I'm going to ask you a question and I want an honest answer. This is a safe space, no judgement here.  Ok, ready?  Have you ever upgraded your bandwidth , even though you knew it wasn't going to solve your latency problems? 

BandwidthRegret If you said yes, it's okay. Everybody has done it and it's nothing to be ashamed of. Your intentions were good, and besides, it gave you a reprieve from all those user complaints. But then, after awhile, they started again, didn't they? 

And now you are right back where you started from, thinking about going back to bandwidth. Do you really think things will be different this time? Sure, there will be the honeymoon period, but eventually you will be right back where you started, broken promises and shattered dreams. I'm begging you, don't do it, don't go back to bandwidth!

As much as you want it to, bandwidth will not solve your problems. I know it's comfortable, it's safe,   RootCauses everybody knows bandwidth, but it's not right for you. Is bandwidth going to address all those TCP applications whose chatty behavior is causing your end users to waste valuable time waiting for apps to load or files to transfer? And do you honestly believe bandwidth will ever be able to address the latency problem? I don't care how big your pipe is, those applications still need to go back and forth across the WAN and having more space will only make their trip more comfortable, not faster.

Imagine you have to transport 100 of your employees from HQ to a remote office that is 3,000 miles away. You want to get all of them there as quickly as possible. You have two travel options:

1) A volkswagon bug and a four-lane high way, or… 

2) A Greyhound bus and a single lane highway.

Option 2 right? It's a no-brainer. The situation is no different with your WAN. Upgrading bandwidth is like choosing option 1 and implementing a WAN optimization solution is like choosing option 2.



What about cost you say?    This chart shows the  calculations done by the law firm Allen Matkins. They found that "the cost of deploying the Riverbed Steelhead solution would be 70% less expensive than the cost of implementing a bandwidth upgrade. Annual operating costs for the Riverbed Steelhead solution are a staggering 88% less expensive than the bandwidth upgrade.(Case Study: AllenMatkins).

I'm glad we were able to have this little chat today. I care about you,everybody here at Riverbed cares, and we don't want to see you go back to bandwidth. You deserve so much better.


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Posted in Application Acceleration, Bandwidth Optimization | Tagged: , , | 2 Comments »