The Riverbed Blog (testing)

A blog in search of a tagline

Day Four at Interop NYC 2010

Posted by riverbedtest on October 22, 2010

Interop logo The fourth day of Interop NYC and the second day of the Vendor Expo began a lot like the previous day.  At 10:30, the doors swung open, and a huge throng of attendees came onto the expo floor.  In the Riverbed booth, we had a series of presentations from customers, and in between some introductory Riverbed presentations that included a live product demo.

IMG_0244[1] The picture on the left is of Joe Gillardi, VP from Technology from Jefferies during his presentation.  On the right is one of our standing-room only audiences that filled our booth throughout the Vendor Expo.

One of my booth presentations included a very interesting and positive exchange IMG_0242[1] with one of the attendees.  The live demo consists of the following:

  1. We transfer a 3.5mb PowerPoint file, unoptimized from the show floor to our San Francisco office.  (The connection was a T1 with roughly 190ms latency.)  This takes about 45 seconds.
  2. We enable Riverbed WAN Optimization.
  3. We delete the first transfer and transfer the file a second time.  The 2nd transfer takes about 3 seconds. 
  4. Then to demonstrate that we're not just a file caching solution, we rename the file and send it again.  Takes about 3 seconds again. 

One attendees who was standing in the back challenged me to edit the file and send that instead.  THAT, he said, would prove it's not a file caching solution.  I believe he thought he was heckling me.  So I did just that (opened the PPT file, changed a couple of things, and saved it with a new name).  The transfer of that file took about 3 seconds.  He came up to me after the presentation very impressed, and asked to have an account rep contact him.

Our technology is NOT about file caching.  Instead it's about de-duplication at the bit level.  Whether it's an email attachment, a CIFS transfer, or data embedded in some other type of application stream, if the Steelhead Appliance recognizes the bit stream, it de-duplicates it, sending a 16-byte reference to the data which is already stored on the remote Steelhead Appliance, rather than the megabytes or gigabytes of real data that's already been sent.  The remote Steelhead Appliance reconstructs the original data before sending it on to the user, who gets the exact same file (byte for byte) and is unaware that anything has changed.  Except that it got there a whole lot faster.

Anyway, Interop NYC 2010 is over.  We'll post some videos recorded at the show later on today.  Special thanks to our customer presenters, Joe Gillardi from Jefferies, Michael Hart from Mirubeni America, and Jeff Wilhelm from Accudata.


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