The Riverbed Blog (testing)

A blog in search of a tagline

How to create innovation in your IT environment

Posted by riverbedtest on May 18, 2009

David Spark, reporting at CIO Boot Camp at Interop in Las Vegas.

After his presentation, “Assessing IT Strategies,” I interviewed Bruce Barnes, CIO Emeritus, Nationwide Financial Services, about how IT can create value in your organization. One of the key points Barnes kept hammering is the need to stop being just an order taker. You need to create value for the organization. And that requires innovation.

I asked Barnes, how can one go about creating an environment of innovation? He had a rather simple but cogent answer: People do what you pay them to do.

For more, check out all of Riverbed’s Interop ’09 Las Vegas coverage.

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