The Riverbed Blog (testing)

A blog in search of a tagline

Archive for April, 2008

Results from Interop Survey

Posted by bobegilbert on April 30, 2008

Another long and exhausting day at Interop.  The Riverbed booth continued to be swamped with IT folks interested in finding out more about WAN optimization and application acceleration. 

We asked folks that watched our demo to fill out a brief survey, which ranks on a scale of 1 to 10 (10 being highest) the importance of application performance for their branch offices, data centers, or mobile workers.  After approximately 500 completed surveys, the scores were:

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First day at Interop

Posted by bobegilbert on April 29, 2008

After last year’s slower than expected Interop show, my expectations were low for this year’s showing in Las Vegas, especially with a slowing economy putting the crimp on travel budgets.

The first day has proven me wrong! Riverbed’s 30′ x 30′ booth was packed throughout the day with IT folks interested in learning more about Riverbed and Wide-area Data Services.  The latest lead count for the first day is more than double what we had during the whole 3-day show last year!

So what was the draw?

Interop_2008_josh_preso_4 Josh presents to a standing only room

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Blog Rules

Posted by bobegilbert on April 29, 2008

We have implemented the following guide for using the Riverbed

We reserve the right to remove any topics we deem inappropriate or disruptive
to our community. Please note that, from time to time, topics may be removed
for being inappropriate even though your individual post in that topic may have
been perfectly fine. Please do not feel this reflects badly on you.

Having fun is good, we like fun. Please try to keep it positive and polite. We
do not censor opinions or ideas on our forums but we do take action against
posts and/or topics that could cause unrest in the community beyond a civil and
polite disagreement.

You may not make personal attacks on other users or staff members either in
public forums or private messages.

You may not use profanity. It is unprofessional and offensive and will not be
tolerated. We have word filters in place for the most vulgar terms.
Circumventing those word filters will result in punitive action.

We reserve the right to ban any member who violates our guidelines or disrupts
our community. We will be fair and provide warning in most cases.

If you have an issue concerning our services, policies, or staff, please use a
personal contact method such as a private message or email to a staff member.
All moderators, administrators, and support staff are highlighted in the active
members list. We take serious complaints to heart and will do our best to
address them.

The Golden Rules

1. There will be no use of profanity.

2. There will be no racial, ethnic, gender based insults or any other personal

3. There will be no posts meant to offend or hurt any other member, in a manner
which is offensive or inflammatory.

4. Spamming is not permitted; please keep all your posts as constructive as

5. Pornography or any other illegal transactions may NOT be linked or posted in
any shape or form.

6. All posts are property of the poster. This forum and all web sites owned in
conjunction with this forum have the right to request alteration or deletion of
any offensive post. Posts may be deleted for any reasons the forum
administrators deem reasonable.

7. Users may not argue a moderators decision publicly. Any and all complaints
directed at a moderator must first address the moderator in question via PM. If
the problem can not be resolved, then the moderator and user must send their
positions to the forum admin. The Blog admin will make or change any and/or all
final decisions.

8. Pictures may be posted as long as they are not explicit or offensive. If you
plan to post more than one image, or the topic is based on graphics, please
link the images rather than screening.

9. Signatures may contain images, but may not be any larger than 300×150. If
your signature is larger than the allotted size given, you will be requested by
a moderator to resize your image. Please also keep text signatures under 5
lines. Failing to append with a moderator will result in the removal of your

10. Advertising, commercial-related or competing products may not be discussed
in the Riverbed blog. .

11. Please keep foul language to a minimum, any excessive un-called for
language will be removed and you will receive a final warning.

12. Remember to post in the correct Blog. Take your time to look at other
topics and see where your topic should go. If your topic is placed in the wrong
forum, it will be moved by a moderator.

13. If a topic is recognized as being posted in the wrong forum, or if the post
is a violation of our guidelines then please contact a moderator either via PM
or the ‘report post to moderator’ feature; please do not respond publicly to
the member – a member of staff will do what is required upon contact. Any
person/s who attempt to present themselves as a Moderator by posting negatively
to a member’s topic (which has been posted in error and requires locking or
moving to another forum) will be sent a PM warning and placed into moderation
queue upon further actions.

14. Any impersonation of a user from these forums, in any mode of
communication, is strictly prohibited and will result in a banning.

15. Linked and locked topics are pruned regularly to reduce page clutter. If
you have a question about where your topic went, please PM a Moderator or
Administrator before starting a new topic asking where it went, or posting a
duplicate of the original topic. We will be happy to provide you with a link to
the new location, or a reason why it was locked and/or removed.

16. You may only have one username on the board at any one time. If you wish to
change your name, you can do so through the Change Display Name option in your
user control panel. We reserve the right to merge or delete multiple accounts.

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Welcome to the Think Fast blog

Posted by riverbedtest on April 29, 2008

From our experiences interacting with the community at the WDS Forum, we know there are lively ongoing conversations about wide-area data services, acceleration, consolidation, and related topics.  We’re adding one more source of information here as we initiate Think Fast, our Riverbed corporate blog. Our goal is to be concise, accurate, and helpful — we want to extend our focus on customer success to this additional vehicle.

We love learning what really matters to you. We also really value our opportunities to explain the ideas and motivations behind our products, and their place in the larger IT universe.  We hope this blog enables more of these great interactions, and we’re looking forward to them.

Mark Day, Chief Scientist, Riverbed

Posted in Application Acceleration, Bandwidth Optimization, Disaster Recovery, Site Consolidation, Virtualization | Leave a Comment »

About Riverbed

Posted by bobegilbert on April 25, 2008

Riverbed Technology is the pioneer and, with over 3,500 customers, the worldwide technology and market share leader in wide-area data services (WDS). Riverbed provides the first and only comprehensive WDS solution to a host of severe problems that have effectively prevented enterprises from sharing applications and data across wide areas. By wide area, we mean anywhere in the world. Between Chicago and New York. Or between Seattle and Shanghai.

Riverbed’s award-winning Steelhead WDS appliances address all of the issues that affect application performance over the WAN, dramatically improving the performance of applications that companies and knowledge workers rely on every day – including file sharing, email, backup, document management systems, IT tools, as well as ERP and CRM solutions. With Riverbed, any of these applications can be accelerated somewhere between 5 and 50, and even up to 100 times faster.

In very simple terms, the impact for companies is the difference between having dial-up and having broadband. Suddenly, the impossible becomes possible, just like that.

Riverbed’s Steelhead WDS solutions are available anywhere in the world through certified resellers, who are members of the Riverbed Partner Network, from Riverbed OEM partners or directly from Riverbed.

Riverbed Technology’s world headquarters is located in San Francisco, California


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About Blog Authors

Posted by bobegilbert on April 21, 2008

Bob Gilbert

I am an Evangelist for Riverbed.  With over 16 years of marketing and product management experience, I am responsible for supporting the Riverbed user ecosystem with community programs such as the Riverbed-sponsored online user forum at and the Riverbed regional user groups (RVUG). I travel the globe speaking to the masses about the WAN Optimization market.  My time outside of work is spent with my lovely wife, and 3 daughters.

Evan Marcus DSC_0024 cropped

I am a Marketing Evangelist for Riverbed.  I’ve been an Sales Engineer and a Professional Services  Engineer for a variety of organizations in IT, Storage, Data Center Design, and other technology vendors over 20 years in the industry, and I spent a couple of years as a system administrator on the trading floor at a big Wall Street firm. I’ve also written four technology books on High Availability and Disaster Recovery, including Blueprints for High Availability and The Resilient Enterprise.

At Riverbed, I manage much of our social media presence and deliver a variety of presentations at different events and venues.  I live in New Jersey with my wife, Carol, and our three children, Hannah, Madeline, and Jonathan.

Steve Riley

At-home I’m a Technical Leader in the Strategic Technology Group, part of the Office of the CTO at Riverbed Technology; my focus here will be all things cloud. Before joining Riverbed I worked at Amazon Web Services and at Microsoft where I specialized in information security, compliance, privacy, and policy. During much of that time I traveled the world to speak at numerous cloud computing, telecommunications, information security, and Microsoft technical conferences. I co-authored a book about Windows network security, contributed a chapter to a book on auditing cloud computing, published numerous articles, and conducted technical reviews of several data networking and communications books.

When not lurking in the Internet’s dark alleys and secret passages, I play the French horn and alto horn in three symphonic and brass bands. If you engage me in conversation we’ll likely end up discussing the intersection of technology and culture. Contact me anytime at or on Skype as stvrly.

Robert Healey

I have over a decade of senior management experience in marketing, product management and business development. I have diverse regional experience because I have been a resident of Japan and Hong Kong while working in a variety of technical roles for carriers and telecommunications / IT equipment vendors such as Telstra, Ascend, Lucent and Juniper.

Joshua Tseng

I have been at Riverbed since March 2004 and am currently a Technical Director in the Office of the CTO. I have more than 13 years experience in information technology, first as an engineer for Hewlett-Packard’s internal network infrastructure, and then as a vendor in various product management and technology-oriented roles. I meet regularly with Riverbed’s customers to understand their needs and address their technical concerns. Much of my focus is on the competitive positioning of Riverbed’s products and technology.   

Nik Rouda

 Nik_roudaI am Riverbed’s Senior Product Marketing Manager for the Steelhead appliances.  I have over 12 years marketing and technical sales industry experience with market leading enterprise storage and security vendors including NetApp, VERITAS Software, and Symantec. I have pioneered the  introduction of new data protection, security and server availability technology in North and South America, Europe, and Asia Pacific.   I have opened customer education centers and have driven customer satisfaction in technical support for global companies. I have helped hundreds of commercial and public sector customers around the world. I have a B.S. in Geophysics and Mathematics from Brown University and have a MBA from Cambridge’s Judge Business School with a thesis on engaging customers in marketing coproduction.

Joe Ghory

JoshI am a Product Marketing Manager on Steelhead Appliances and Steelhead Mobile at Riverbed. My previous professional experience includes roles at VISION Sports and Entertainment Partners, where I directed the firm’s marketing campaigns, and at multiple start-ups, I focused on competitive analysis and strategic marketing. I joined Riverbed from Updata Partners, a growth stage venture capital firm in New York City, where I led the firms sourcing, diligence in the enterprise technology space. I received an M.A. in Economics from the University of Cambridge (UK) and a B.A. in International Business and Politics from the University of California Berkeley.

Rick Holden

I am the Director of Technical Marketing for Riverbed. I have almost 20 years of experience with networking companies including Aruba Networks, Fast Forward Networks/Inktomi and AT&T. Outside of work, I enjoy anything outdoors – mountain biking, hiking/backpacking, snowboarding, and fly fishing. 

Apurva Davé

 I am the Director of Product Marketing for Riverbed Technology. As part of the pioneering team in the Wide-area data services category, I work closely with enterprise customers to improve the performance and efficiency of their applications over the WAN. Previously, I served as Director of Product Marketing for Fast Forward Networks and Inktomi. My areas of technology expertise include Wide-area Data Services, WAN optimization, application acceleration, content delivery, caching and streaming media. Through all of my accomplishments, I am most well-known as the Interop dance-off champion.

Mark Lewis

Since graduating in Electronics Engineering I have gained over 17 years industry experience across a variety of roles covering engineering, sales and marketing. At Riverbed, I’m responsible for development and execution of marketing programs to drive business growth across Europe Middle East and Africa.  I also support global account teams in identifying and closing deals into Global top 2000.

Dr. Mark Day Mark_Day

I came to Riverbed from Cisco Systems, where I was technical lead for content networking product management. I was previously Senior Scientist at SightPath, which was acquired by Cisco in 2000. Earlier, I was a Research Scientist and assistant to the CTO at Lotus/IBM, where my work contributed to the creation of Lotus Sametime (now called Lotus Instant Messaging and Web Conferencing). I have also chaired Internet Engineering Task Force (IETF) working groups on Instant Messaging and Presence Protocol (IMPP) and Content Internetworking (CDI).

Damien Murphy

Australia: I have over 17 years of industry experience. I’ve done the hard yards and am pretty well-known in the Irish Marketplace – finally building the mates-N-colleagues network since a migration to (sunny!) Australia in in mid-2002.  As the second employee on the Riverbed Australia team, I have spent most of my time helping grow the region from the ground up. Lots of work, lots of fun, and lots of success!!

Naveen PrabhuNaveen Blog 2

I am Riverbed’s Product Marketing Manager for the Steelhead appliance family. I have been at Riverbed for almost 4 years now – an eon in the Silicon Valley. I started off working in the Technical Marketing team here before making the jump to Product Marketing.  Being an engineer by training, I am always keen on new technologies and new solution areas where WAN optimization in general and Riverbed in particular can play.I have a B.E. in Electronics from the University of Mumbai and a M.S from University of Southern California’s Viterbii School of Engineering.

Phil Rzewski 

PhilI am a Director in Riverbed’s Engineering organization. When I first joined Riverbed in 2003, I founded Riverbed’s Technical Marketing team, where we set out characterize how well Riverbed’s technology can optimize network traffic for the many hundreds of applications our customers use. Since moving to Engineering, I’ve continued to focus on performance, particularly as relates to SAN replication and other high-throughput scenarios. Prior to Riverbed, I held network architecture positions at Inktomi, IBM, and AT&T. When not working, I enjoy playing poker, sampling the live music scene of San Francisco, and touring California’s wine country.

Dormain Drewitz

Dormain recently joined Riverbed, after spending over 5 years as a technology investment analyst, closely following IT software companies. She’s written and commented extensively on technology trends like cloud computing and desktop virtualization. Dormain holds a B. A. in History from the University of California at Los Angeles.

Heidi Gabrielson

Heidi Gabrielson recently joined Riverbed as a senior product marketing manager for the Cascade product line. Previously she spent five years at NetScout Systems in solutions and field marketing roles writing and talking about the benefits of application-aware network performance management. Heidi received her B.A. in chemistry and English from Amherst College. She is an avid reader of mysteries and biographies, enjoys quilting and writes haiku and limericks when inspired.

Philip O’Toole

After joining Riverbed in late 2007 I spent my first couple of years as part of the software team developing the successful Riverbed Services Platform (RSP). I am now a member of the Riverbed Cloud Services Development team, designing and developing Cloud Steelhead and Cloud Portal software. I have been programming computers for many years, and for various platforms including consumer electronics, enterprise networking appliances, and carrier-grade telecoms equipment. Thankfully it’s still fun!

Sean Applegate

I enjoy helping organizations navigate the labyrinth of performance challenges, especially when the end result is a smile on their face and a ‘monkey off their back.’  I firmly believe in a scientific approach to engineering; that self-education and learning are critical for today’s IT engineers; and being customer-centric is critical to a vendor’s success. I will be using these three principals in my blog ramblings to pass along my knowledge and experience to those who are eager to learn.
I have 16 years experience as an IT engineer, with 11 years of focused experience with WAN Optimization and Performance engineering technologies in large enterprises. Currently, I fill a Senior Sales Engineer role on the Riverbed Federal team. I live in Virginia with my wonderful wife and our five amazing children.

Carolyn Crandall

I am the vice president of worldwide marketing at Riverbed, as well as a technology industry veteran with more than 25 years of experience developing high-performance channels. At Riverbed, I lead the corporate marketing organization, and am responsible for setting the vision for how Riverbed goes to market – from branding and awareness to demand creation – as well as driving the strategies for how the channel and alliance partner communities integrate into the Riverbed marketing mix. When I am outside of the office, I devote my time to my family, friends and to helping others.

David Neo

As the Senior Director of Sales Engineering for APJ (Asia Pacific and Japan), I have the pleasure of rolling up my sleeves to help customers and partners optimize ICT infrastructure as well as accelerate their revenues and profits. Besides the opportunity to indulge in a personal passion driving business development and pre-sales in Riverbed since 2006, a professional perk continues to be to lead an extremely talented pre-sales team spanning APJ. I had previously spent the better part of a decade and a half in two companies including Cisco where I directed the APAC Service Provider consulting engineering and business development team, and in Cabletron where I headed the Technical Operations in Asia. My best experiences in conquering the unknown have been jumping out of plane, gliding and scuba diving. I also love reading a good book to challenge and expand my existing mental horizons.

Ed Tan

I am the public relations manager for Riverbed’s go-to-market channels, as well as federal and government areas of business. I am responsible for how we communicate the successes our customers and partners experience with our IT performance solutions. Prior to Riverbed, I was the public relations manager at Cisco for enterprise wireless networking. When outside of Riverbed’s headquarters in San Francisco, I’m most likely running or cycling in or just outside of the 49-square miles of our beautiful city. Feel free to reach out to me on Skype (edxtan).

Nick Amato

As Manager of Technical Marketing for Riverbed, I lead our efforts towards quantifying our performance benefits for customers,  making deployments easier, and working with partners to build technical solutions. Riverbed is all about IT performance, and I spend most of my time finding ways we can deliver more value, speed and comprehensive solutions to address big IT performance challenges.   I have over 12 years of experience in networking, starting all the back writing routing protocols in the GateD Consortium. Outside of work I have fun road biking and hiking in the East Bay hills.

Yoav Eilat

Bio - Yoav Eilat - Riverbed As Director of Product Marketing at Riverbed, I spend my time speaking and writing about Riverbed Cascade, our innovative and fast-growing network performance management product. I joined Riverbed in 2009 from HP, where I was a Senior Product Marketing Manager for several software products in the IT Management product portfolio. I started my career as a software developer at Comverse Technology working on network management systems, so Cascade is a nice way to get back to my roots. My educational background is a B.Sc. in mathematics and computer science from Tel Aviv University and an MBA from the University of California, Berkeley.

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